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Email Marketing Integration

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Open-source Mautic deployment enabling statewide voter outreach with automated data sync, custom segment imports, and multi-organization support.

The Challenge

Statewide voter organizations needed a scalable email marketing solution, but commercial platforms charged per-contact fees that made outreach to millions of voters financially impossible. Each county chapter also needed their own branded experience while sharing infrastructure. Worse, keeping contact data synchronized with constantly-updating voter registration files required manual exports and imports that quickly became stale.

Our Approach

We deployed Mautic, an open-source marketing automation platform, with extensive customizations for multi-tenant voter outreach. A custom VAN Segment Creator application handles bulk voter file imports, matching records against existing contacts and creating targeted segments. Automated Python scripts reconcile the Mautic database against statewide voter registration data across all 67 counties, ensuring contact information stays current without manual intervention.

Key Features

  • Statewide Voter Data Sync: Automated reconciliation against the statewide voter database processes millions of records, correcting emails, updating demographics, and inserting new registrations with intelligent duplicate detection
  • VAN Segment Creator: Custom web application for uploading CSV/TSV voter files with auto-delimiter detection, bulk contact matching across multiple fields, and background job processing with real-time progress monitoring
  • Multi-Organization RBAC: Role-based access control restricts sensitive fields (BCC, categories) for non-admin users while allowing each county chapter to manage their own segments and campaigns
  • Custom Branding System: Template overrides enable per-organization logos, colors, and messaging without modifying the core platform

    • The Results

  • Eliminated per-contact licensing fees, enabling outreach to millions of voters
  • Reduced voter data sync from manual weekly exports to automated daily reconciliation across 67 counties
  • Enabled county chapters to self-serve segment creation from voter files in minutes instead of requesting IT support
  • Consolidated email marketing infrastructure while maintaining organizational independence

Technologies Used

Mautic (PHP/Symfony), Python, MySQL, Custom Segment Creator (PHP job queue system), Twig templating, DDEV