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Email Marketing Integration

email automation integration
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An open-source Mautic deployment built for statewide outreach at scale, with automated data sync, custom segment imports, and support for multiple organizations sharing one platform.

The Challenge

Statewide outreach organizations needed an email marketing solution that could actually scale, but commercial platforms charge per-contact fees that make outreach to millions of people financially out of reach. Each local chapter also needed its own branded experience while sharing the same underlying infrastructure. To top it off, keeping contact data synced with constantly-updating source records required manual exports and imports that went stale almost as soon as they were finished.

Our Approach

We deployed Mautic, an open-source marketing automation platform, with extensive customization for multi-tenant outreach at scale. A custom segment-creator application handles bulk file imports, matching records against existing contacts and building targeted segments automatically. Automated Python scripts reconcile the Mautic database against source records across all 67 counties, keeping contact information current without anyone touching a spreadsheet.

Key Features

  • Statewide Data Sync: Automated reconciliation processes millions of records, correcting emails, updating demographics, and inserting new registrations with intelligent duplicate detection
  • Custom Segment Creator: A web application for uploading CSV/TSV files with auto-delimiter detection, bulk contact matching across multiple fields, and background job processing with real-time progress monitoring
  • Multi-Organization RBAC: Role-based access restricts sensitive fields for non-admin users while letting each chapter manage its own segments and campaigns
  • Custom Branding System: Template overrides enable per-organization logos, colors, and messaging without touching the core platform

    • The Results

  • Eliminated per-contact licensing fees, enabling outreach to millions of contacts at 99%+ deliverability
  • Reduced data sync from manual weekly exports to automated daily reconciliation across 67 counties
  • Let local chapters self-serve segment creation in minutes instead of filing an IT request
  • Consolidated email infrastructure while each organization kept its independence

Technologies Used

Mautic (PHP/Symfony), Python, MySQL, Custom Segment Creator (PHP job queue system), Twig templating, DDEV